This is Frédéric Fekkai.
Frédéric Fekkai is a trichological genius. He describes himself as 'an aesthete and tastemaker of the highest order', which is a frankly ridiculous statement but one that probably only he could get away with. Oh and, as this picture (and that quote) suggests, he is trés French. He is also the createur of a vast range of hair products that are all quite brilliant and almost all worth the ginormous price tags.
My hair has been pretty dry and fragile of late and nothing I had tried recently was helping. So it was lucky (for my hair, not my wallet) that I found myself with a spare half hour before a dentist appointment in John Lewis. A moment of weakness later and I came away with Fekkai's Protein RX shampoo, conditioner and PM Repair Strengthener.
They claim to help repair damage caused by colouring and styling with a potent mix of soy and wheat proteins, and after trying them for a month I am inclined to agree. My hair is very fine so I was pleased that the shampoo and conditioner managed to moisturise and control my hair without weighing it down. It's effective enough to notice a difference after you first use it but probably too strong for me to use daily. But as a once a week remedy, they're working out very well.
However, I think if you were to only go for one product from the range then I'd choose the PM Repair Strengthener. The bottle isn't huge but a couple of pumps of this delicious smelling serum leaves your hair feeling super soft and supple the next day. You do need to wash it out before facing the world, but the formula seems effective enough to still make an impact after washing with a totally different shampoo.
There is also a masque in the range which looks divine and might be next on the list of things to try. Has anyone tried it and been impressed?